Brief

• Elevate the online presence of an award-winning architectural practice BrennanFurlong.ie
• Strengthen online presentation around the practice’s portfolio, enhance technical performance and create a long term website SEO platform

Our Work

• WordPress website design, page development and content implementation
• SEO strategy and implementation for project pages, location pages, and portfolio content, built around Schema and E-E-A-T to bring the practice’s work to the fore.
• Site architecture improvements for clearer project categorisation and navigation
• Custom-designed dashboard area enabling staff to upload and manage projects, awards, press features, testimonials, team members, blog posts and events
• Backend workflow improvements to make ongoing website updates easier for the practice team
• Search Console, sitemap and technical SEO setup
• DNS, SSL, canonical and redirect support for a clean domain configuration
• Project filtering, internal linking and user experience enhancements
• Front-end styling and CSS refinements to support a more considered visual presentation
• Ongoing optimisation of excerpts, project summaries and supporting website copy

Results

• A more refined and credible digital presence for the practice
• Vastly improved search rankings across core pages and project content
• Stronger technical foundations for security, indexing and performance
• A custom content management workflow allowing the team to maintain and expand the website efficiently in-house
• A cleaner, more usable portfolio experience for prospective clients